Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media
$96.00
| Brand | Gaetan T. Giannini Jr |
| Merchant | Amazon |
| Category | Books |
| Availability | In Stock |
| SKU | 0136082998 |
| Age Group | ADULT |
| Condition | NEW |
| Gender | UNISEX |
| Google Product Category | Media > Books |
| Product Type | Books > Subjects > Business & Money > Marketing & Sales > Marketing |
About this item
Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media
For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognises the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to “do Marketing Public Relations” in the real world.
| Brand | Gaetan T. Giannini Jr |
| Merchant | Amazon |
| Category | Books |
| Availability | In Stock |
| SKU | 0136082998 |
| Age Group | ADULT |
| Condition | NEW |
| Gender | UNISEX |
| Google Product Category | Media > Books |
| Product Type | Books > Subjects > Business & Money > Marketing & Sales > Marketing |
Similar Products
Compare with similar items
Willowbrook: A first-hand account of lif... |
CDL STUDY GUIDE 2024-2025 TEXAS: Easy Ex... |
A Crime Against Science... |
DIY Embroidery Stitch Book Set Illustrat... |
|
|---|---|---|---|---|
| Price | $10.00 | $20.99 | $14.99 | $38.48 |
| Brand | Andrew McKean | Mike Davidson | Cole Burnett | Inspire Essentials |
| Merchant | Amazon | Amazon | Amazon | Inspire Uplift |
| Availability | In Stock | In Stock | In Stock | In Stock |
