Basics of Social Research: Qualitative and Quantitative Approaches (2nd Edition)

Basics of Social Research: Qualitative and Quantitative Approaches (2nd Edition)

Briefer, paperback text, adapted from Neuman's Social Research Methods, Sixth Edition. Using clear, accessible language and examples from real research, this discusses both qualitative and quantitative approaches to social research, emphasizing the benefits of combining various approaches. “People conduct social research to learn something new about the social world; or to carefully document guesses, hunches, or beliefs about it; or to refine their understanding of how the social world works. . . . “Social research is a process in which people combine a set of principles, outlooks, and ideas (i.e. methodology) with a collection of specific practices, techniques, and strategies (i.e., a method of inquiry) to produce knowledge. It is an exciting process of discovery, but it requires persistence, personal integrity, tolerance for ambiguity, interaction with others, and pride in doing quality work. “Reading this book cannot transform you into an expert researcher, but it can teach you to be a better consumer of research results, help you to understand how the research enterprise works, and prepare you to conduct small research projects. . . . you will be aware of what research can and cannot do, and why properly conducted research is important.” –From Chapter 1 W. Lawrence Neuman James is professor of sociology and Asian Studies coordinator at University of Wisconsin-Whitewater. His M.A. and Ph.D. were earned at the University of Wisconsin-Madison. He has authored seven books and published 35 articles and book chapters, which have appeared in Social Problems , Sociological Inquiry , Social Science Quarterly , American Sociological Review , Critical Asian Studies , Teaching Sociology , The Journal of Contemporary Asia , Sociological Quarterly , and other journals . He is a former president of the Wisconsin Sociological Association. Neuman has received his university’s highest award for research, the Chancellor's Award for service to students with disabilities, as well as the the Wisconsin Sociological Association's Outstanding Service Award, and the College of Letters and Sciences awards for outstanding teaching, excellence in research, and outstanding service.