Going Places with Youth Outreach: Smart Marketing Strategies for Your Library

Going Places with Youth Outreach: Smart Marketing Strategies for Your Library

By offering programs outside the library, children and their parents will be more interested in finding out what is going on inside the library. Readers will also glean inspiration from sample logos, brochures, and mascots shared by successful youth library marketing programs. Companies like McDonald's have been marketing to children for years, and so should libraries, according to "virtual reference librarian" and consultant Pfeil. In this hands-on guide, she gives information on developing a comprehensive marketing plan to promote youth services, presenting in community venues to reach new audiences, building partnerships with community groups, and evaluating program outcomes to refine and improve offerings. Taking the process in a step-by-step manner, including sample letters and forms, and giving ample examples of successful programs, this instructional handbook is clear but dry, rather like reading a computer user's manual. Appendixes include sample outreach programs, a bibliography of works on marketing, and a general bibliography, along with a detailed, accurate index. This is a sound purchase for public libraries interested in doing more with marketing and outreach to youth. Ann Welton Copyright © American Library Association. All rights reserved