How to Land Your Dream Job in Marketing: 6 Steps to Finding and Winning Your First Marketing Position

How to Land Your Dream Job in Marketing: 6 Steps to Finding and Winning Your First Marketing Position

Start here if you are committed to finding and launching a stimulating, lucrative career. Whether that career be in business, politics, psychology, social work, education, or whatever, it makes no difference. With this time-proven 6 step process you will have your road map to success – just like thousands before you – see the scores of 5* reviews. While most of the examples are for pursuing careers in ‘marketing,’ these rigorously tested principles have helped young professionals like yourself find and launch a wide variety of business and non-business careers.If you are currently on the ‘sidelines,’ here’s a systematic approach you’ve been waiting for to help you move forward – a process you can get really excited about. Next time someone – parent or not – asks you ‘how’s your job search going?’, you will be able to immediately and confidently articulate what step you are on and detail exactly what you are doing right now to find, procure and then launch your forthcoming exciting career. The 6 step process will make your quest productive from the get go, guiding you with clear, real-life examples all along the way: 1.To identify a dream entry-level position – one reflecting your specific interests, preferences and qualifications; 2.To refine your resume and to develop background ‘leadership stories’ that showcase the most impressive and relevant components of your background, experiences and qualifications; 3.To uncover multiple, specific available entry-level positions that match your interests, preferences and qualifications; 4.To learn time-proven application strategies & tips, with a focus on finding and using internal company sponsors at target companies to help you move forward. 5.To learn key interview strategies & tips suggested by recruiters, hiring managers, and career counselors. 6. And, finally, to gain perspectives as well as specific advice on how to evaluate, potentially negotiate, and respond to offers received. FORMER STUDENTS TALK ABOUT THIS BOOK "Without a doubt I would not have landed my current position with IBMWatson if I hadn't applied Professor Weber's systematic process as described inthis book. From identifying my preferences - to finding a sponsor - tointerviewing - to ultimately winning my targeted position, this process madeall the difference in the world to me in helping to sell myself. You are farmore likely succeed in capturing your target position if you use a systematic process,and the systematic approach presented in this book was the difference-maker forme." Alexa Wilson WWRobotic Engagement Leader, IBM Watson Group MORE FORMER STUDENTS TALK ABOUT THIS BOOK "Dr. Weber's 6 step approach was a great help to me inexploring and ultimately determining my primary interests in the broad field ofmarketing, and then systematically pursuing a path that led me to the firststep in my career with Google. After assembling my resume and stories to tellabout my leadership and relevant experiences, I found a sponsor at Google, whoadvocated for me to interview. Dr. Weber's interview strategies and tips mademe feel confident going into my interviews. I can credit thisconfidence for successfully making it through the interviewing process andultimately receiving my offer! This 6 step system is a great formula foridentifying one's strengths and finding a way to make your first job a reality!" Katie Menzner Account Manager, Google "Using this process helped megreatly in landing my position with Clarion Market Research. I think the mostimportant and valuable component of the approach for me was learning how todevelop and use my specifically focused 'Leadership Stories.' I designed eachstory to highlight how my skills and experiences demonstrated my ability tocomplete the job requirements that were being sought. This enhanced myapplications, moving me on to the interview process. In the interviewsthemselves, my stories made me feel prepared and confident, and helped to makemy interviews enthusiastic, credible and less rehearsed - ultimately landing memy dream starting position in marketing research." Karina Rappaccioli Assistant Project Director, Clarion Market Research "This process really works! I received an offer for mydream entry-level position a week after graduating, and I owe it all to thesesix steps. Finding an internal sponsor was crucial to developing a betterunderstanding of the company and role that I was applying for. This alsoallowed me to add an employee reference to my application, which helped myresume to stand out in the thousands that were received. I was able to navigatethe proceeding interviews with the help of my sponsor and the interviewstrategies provided in this book. I would highly recommend this process to allmarketing students hoping to enter the workforce after their undergraduatecareer!" Allison Kerins Sales Representative, MillerCoors "By using this systematicapproach, I had an actionable timeline for pursing the broad