Special Events: Creating and Sustaining a New World for Celebration

Special Events: Creating and Sustaining a New World for Celebration

Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events, 7th Edition describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter. THE 25TH ANNIVERSARY EDITION! THE NEW AND INDISPENSABLE GUIDE FOR EVENT PLANNERS, FROM THE FOREMOST AUTHORITY IN THE FIELD The events industry is in a period of unprecedented change and rapid growth. Advancement in event research and education, governmental adoption of international standards for events management, rapid expansion of technological platforms for communication, and increased focus on the development of environmentally sustainable events are all beacons of promise for an industry that is rapidly expanding and becoming highly competitive. This Seventh Edition of Special Events: Creating and Sustaining a New World for Celebration is celebrating 25 years as the international best-selling book in this industry. This new edition focuses on the growing globalization of the special events profession, taking into account the skills leaders need to effectively embrace other cultures, societies, and business practices to plan and deliver successful events. Updated and new information includes: Video animations providing an overview of each chapter - New video interviews with global thought leaders in events, including past presidents of the International Special Events Society - The economic and cultural impacts of social media on events and events marketing - New EcoLogic and TechnoLogic features to sharpen focus on two of the fastest-growing areas in events management - New best-practices case studies from high-profile events around the world, such as the Diamond Jubilee of Queen Elizabeth II; the London 2012 Olympic Games; the SXSW Festival in Austin, Texas; and the Papal Visit to Scotland of His Holiness Pope Benedict XVI Special Events: Creating and Sustaining a New World for Celebration is written for today's and tomorrow's generation of event planners who will push the frontiers of the profession. Through technology, environmental sustainability, safety and security evaluation, these events will have a reach far beyond generating economic impacts. THE 25TH ANNIVERSARY EDITION! THE NEW AND INDISPENSABLE GUIDE FOR EVENT PLANNERS, FROM THE FOREMOST AUTHORITY IN THE FIELD The events industry is in a period of unprecedented change and rapid growth. Advancement in event research and education, governmental adoption of international standards for events management, rapid expansion of technological platforms for communication, and increased focus on the development of environmentally sustainable events are all beacons of promise for an industry that is rapidly expanding and becoming highly competitive. This Seventh Edition of Special Events: Creating and Sustaining a New World for Celebration is celebrating 25 years as the international best-selling book in this industry. This new edition focuses on the growing globalization of the special events profession, taking into account the skills leaders need to effectively embrace other cultures, societies, and business practices to plan and deliver successful events. Updated and new information includes: Video animations providing an overview of each chapter - New video interviews with global thought leaders in events, including past presidents of the International Special Events Society - The economic and cultural impacts of social media on events and events marketing - New EcoLogic and TechnoLogic features to sharpen focus on two of the fastest-growing areas in events management - New best-practices case studies from high-profile events around the world, such as the Diamond Jubilee of Queen Elizabeth II; the London 2012 Olympic Games; the SXSW Festival in Austin, Texas; and the Papal Visit to Scotland of His Holiness Pope Benedict XVI Special Events: Creating and Sustaining a New World for Celebration is written for today's and tomorrow's generation of event planners who will push the frontiers of the profession. Through technology, environmental sustainability, safety and security evaluation, these events will have a reach far beyond generating economic impacts. PROFESSOR JOE GOLDBLATT, ED.D., FRSA is currently executive director of the International Centre for the Study of Planned Events and Full Professor at Queen Margaret University, Edinburgh, Scotland.