Magnetic: The Art of Attracting Business

Magnetic: The Art of Attracting Business

Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers. Magnetic businesses are intentional, strategic, and focused on creating positive experiences that become the stories their customers tell about them. Whether on the internet or face to face, it's what satisfied customers say about you that is the most powerful driver of growth for your business. Becoming  Magnetic and attracting business, truly is an art, rather than a science, because every business is different, and uses a unique combination of strategy, people, and purpose to achieve success and growth. There is no one-size-fits-all formula, but with creativity and focus, any business can create a powerful revenue growth engine that continuously works to build and sustain success. Learn how to match successful growth strategies with your people, purpose, and culture to create your own unique 'magnetism' to attract business. Discover the simple, powerful keys to growth used by a range of market leading businesses, from a snowboard manufacturing startup company and a website design professional to a minor league baseball team and an family owned upscale grocery store. All of them utilize ideas that you can put to work immediately in your business to become Magnetic. Create a magnetic mindset in your people that leads not only to happier customers who refer others to you, but to more satisfied employees who help attract and recruit great new employees to keep your momentum going.   Simplify and clarify how you think about your business to have your entire team become more focused, efficient, and effective in doing those few vitally important things that matters most in driving growth and sustaining success.  Seventy-seven percent of consumers are more likely to buy a new product they learned about from their friends and family. Eighty-five percent of Facebook users recommend brands they like to friends. Eighty-one percent of U.S. online shoppers make purchase decisions based on their friends' social media posts. Magnetic shows you how to be the brand they are talking about. There's a good chance you're reading this because someone told you about the book, and that's exactly what Joe Calloway shows you how to do in this step-by-step empirical guide to exponential growth through customer experience. Through Joe's award-winning presentation style, leaders, owners, and entrepreneurs can find clarity on exactly what customers should say about their brands and then execute the strategies to make it happen and attract brand followers. By examining real companies, businesses, people, and organizations from many different perspectives, the complete picture of what it means to be extraordinarily magnetic gets pieced together. In the process, you take away actionable strategies to: Know what you want your customers saying about you and why - Leave a path of winners and ultimately be a winner yourself - Do three important things right every day - Develop the habits that will make you magnetic - Innovate yourself out of the commodity-business trap - Always keep your magnetism at full strength - Never lose sight of the people behind the scenes At the end of each chapter, Joe applies his world-class coaching to the lessons he presents by asking thought-provoking questions to guide you through adapting the covered skills and strategies into your own business practices. Analytics can tell you how and where to talk about your brand, but real conversions happen when customers talk about you that's Magnetic . Praise for MAGNETIC "We need a new breed of entrepreneurs and business leaders and Joe Calloway shows us how to get there in Magnetic . Straightforward, powerful, and insightful, Joe shares the keys to sustainable growth in any industry. This is a must-read, a secret weapon for every employee, business owner, leader, or aspiring entrepreneur looking to improve performance or grow their business. I love this book." Carey Lohrenz, author of Fearless Leadership: High-Performance Lessons From The Flight Deck "Joe has done it again. Magnetic has practical information on how you can make price irrelevant and make your business the one that your customers can't live without. I love this book!" John R. DiJulius III, author of The Customer Service Revolution: Overthrow Conventional Business, Inspire Employees, and Change the World "Customers are exhausted. They are tired of the relentless pursuit by an infinite number of organizations making immeasurable attempts to acquire new business. Joe Calloway proposes a distinctive solution: Wh