The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You

The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You

Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile―aiming all their sales and marketing efforts towards this single type of person―and end up missing out on endless opportunities to sell their services or products. Award-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The Widest Net , she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered. Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you’ll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections. The Widest Net shows how to: Search outside your own lens/bias/routine/history to target ideal customers. - Attract the interest and attention of new leads by learning more about them authentically. - Develop products and services suited to these customers. - Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow. - Build and sustain loyalty and trust with new customers. - Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time. Pamela Slim from Mesa, Arizona has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses for more than two decades. She is an award-winning business coach, speaker, and the author of Body of Work and Escape from Cubicle Nation . "My experiences with Apple and Canva have taught me that an ecosystem is a beautiful thing. This book will help you build your ecosystem in a beautiful way. If you have a great product, you need Pam’s expertise to build your audience." —Guy Kawasaki , chief evangelist at Canva, host of Remarkable People Podcast "Pam Slim is every entrepreneur’s dream—a wise and compassionate advisor who will help you grow your enterprise while staying true to your values. The Widest Net is a powerful guide to finding new opportunities for your business and new possibilities in yourself." —Daniel H. Pink , author of When , Drive , and To Sell Is Human "Know your customer,” says every business book everywhere. Yeah but . . . how, exactly? Pam's terrific new book unlocks the mystery." —Ann Handley , Wall Street Journal bestselling author of two books and chief content officer at MarketingProfs "If there’s one thing we know, it’s that community is the currency of the digital age. And, no one knows more about how to build, nurture, and gather value from communities than Pam Slim. This makes The Widest Net hands down the best bang for your buck. Get it, read it, and thank me later on Twitter!" —Shama Hyder , CEO of Zen Media "If you have a product, service, or idea you want to share with the world, you need this book. Pamela Slim shows you how to build a lasting audience in ways that are congruent with your values. This is the guide you need to build a successful business with joy and integrity." —Dorie Clark , author of Entrepreneurial You and executive education faculty, Duke University Fuqua School of Business "As a pattern-finder, I spent my career codifying patterns found in story so others can communicate their best. Pamela Slim’s The Widest Net does the same for building a large, enthusiastic audience for your product, company or movement." —Nancy Duarte , best-selling author and CEO of Duarte, Inc. "I have been lucky enough to spend a magical afternoon with Pam in front of her floor-to-ceiling white board shaping our mission for the Non-Obvious Company. For anyone trying to go beyond short-term success and build a large and passionate audience, this book is a time-tested field guide from a generous and kind expert who has done it many times before." —Rohit Bhargava , #1 Wall Street Journal bestselling author and founder of the Non-Obvious Company "FINALLY! A powerful yet achievable system for turning your ideas into profitable opportunities. An indispensable guide for every start-up entrepreneur and small business owner." —Jay Baer , coauthor of Talk Triggers: The Complete Guide to Creating Customers with Word of Mout h " The Widest Net is the book your business has been begging for! Pam does a great job of tying together the underlying core of your business with the consistent functions that you need to incorporate to make more money. Full of case studies and examples,