The Complete Copywriter: The Definitive Guide to Marketing with Words

The Complete Copywriter: The Definitive Guide to Marketing with Words

Looking to write marketing copy that truly connects with your audience and stands out? The Complete Copywriter is a beginner-friendly guide designed to help early-career marketers understand the essentials of effective copywriting. Step-by-step, it breaks down the craft so you can build confidence and deliver clear, engaging content across multiple platforms. You'll learn how to: - Learn how to understand your customers and tailor your messages - Discover practical tips to keep your copy targeted, personal and conversational - Know your way around writing for social media, press releases, landing pages and more - Develop skills like creativity, empathy and adaptability in your writing - Use real-world examples to see how great copy drives results This book equips you with the tools to craft copy that works every time, building your skills and career from the ground up. Themes include : Copywriting basics, marketing communications, creativity, customer engagement, beginner's guide, soft skills "Copywriting is changing and we all need to keep up. Alan Barker shows us the way, with practical wisdom and a generous dash of good humour." ― James Sutton, Strategy and Commercial Director, The Chartered Institute of Marketing Alan Barker is Managing Director of Kairos Training Limited, a specialist consultancy dedicated to developing creativity and communication skills. A prolific writer, he is the author of Improve your Communication Skills , How to be Better at Managing People , 30 Minutes to Brainstorm Great Ideas , 30 Minutes Before a Meeting and How to Manage Meetings (all published by Kogan Page).