The Art of Direction

The Art of Direction

Ron Ashtiani brings together twenty-five years of experience directing creative projects for games and film to share what it takes to be a successful art director in the entertainment industry today. Using his well-honed art direction skills and diverse project experience, real-world examples, and clear diagrams, he educates his readers on every element of stellar art design for both video games and movies. Providing creative and business leadership, as well as being a specialist consultant and regular industry and educational public speaker, he is one of the most resourceful and well-educated practitioners in the field of video game and movie art design, making him perfectly poised to teach others in the industry. The fully illustrated  The Art of Direction  book, leads the reader on the journey of the art director, from how to craft an artistic vision to how to successfully manage a team of artists in bringing that vision to life and making the best creative decisions along the way. "So put the kettle on, settle in and have a listen to what Ron's got to tell you. He knows what he's talking about. It's a strange and complex role, and I wish I'd had a book like this to read back in the day." - Gavin Rothery, Writer/Director/Designer of Archive and Co-creator/Designer of Moon Ron is a fantastic Art Director, with a very clear understanding of what is needed, and maintains a level of management and direction while still giving the artists creative freedom within that framework. I thoroughly enjoyed working with him, always cool and nothing is ever too much, always available, open to ideas and maintains a confidence in those around him. - Stephen Hawes, Technical Art Director at Massive Entertainment Ron Ashtiani is an award-winning Creative business leader, Art Director and Author. Ron has had a 25-year career in the entertainment industry, first as an artist/art director, then a creative director and over the last decade, a business leader and entrepreneur. Ron has built successful teams and businesses, worked on three Blockbuster Marvel movies, and contributed to over 30 video games. He has also delivered creative projects for J.K Rowling’s Pottermore, Warner Bros., Sony, and Microsoft to name a small few. Ron is listed in the UK top 100 people in games and in the top 100 in digital media. He provides creative and business leadership as well as specialist consultancy and is a regular industry and educational public speaker.