Why Smart People Make Bad Food Choices: The Invisible Influences that Guide Our Thinking (Healthy Lifestyle)

Why Smart People Make Bad Food Choices: The Invisible Influences that Guide Our Thinking (Healthy Lifestyle)

Harness the Psychology of Food for a Healthy Lifestyle “...essential read for those of us trying to understand the mysteries behind the food choices and eating habits of today's consumer.” — Stephen M Ostroff, MD , former deputy commissioner, Foods and Veterinary Medicine, FDA 2021 International Book Awards finalist in Health: Diet & Exercise #1 New Release in Vitamins, Food Counters, Vitamins & Supplements, and Agriculture & Food Policy Author and CEO Jack Bobo is a food psychology expert with over 20 years advising four U. S. Secretaries of State on food and agriculture. He’s here to personally guide you on smarter food choices and improve your quality of life. Overweight America. We have access to more nutrition facts and diet plans now than ever before. Consumers have never known more about nutrition and yet have never been more overweight. For most Americans maintaining a balanced diet is more difficult than doing their taxes. What are we doing wrong? Learn to eat better. Jack Bobo reveals how the psychology of food has been invisibly controlling us, in the grocery aisles, at restaurants, in front of the refrigerator, and in every other place we make crucial food choices. Now behavioral science is changing the way we think about food and showing us how to develop healthy meal plans and deliver more balanced diets. Apply behavioral science to your diet plan. A balanced diet creates healthy routines and a better quality of life. You can move beyond fad diets, pop science, and calls for ever greater willpower. Explore the deeper causes of hidden influences and mental shortcuts our minds use to process information and how they often prevent us from healthy eating habits. You can: Understand the psychology behind hidden influences - Make better food decisions - Fear less and enjoy more the food you eat If you enjoyed books like Eat, Drink, and Be Healthy;   SuperLife ;  How to Be a Conscious Eater ; or How Not to Die ; you’ll love Why Smart People Make Bad Food Choices . “ Why Smart People Make Bad Food Choices exposes the tragic ways our minds and environment conspire to undermine our nutritional health. Jack Bobo takes the reader on a fascinating journey into the latest research in psychology and behavior to offer a realistic alternative to fad diets and pop science to address obesity in America. If you’ve ever wondered why it’s so hard to make good food choices and what could be done to make it easier, do yourself a favor and read this book.” ​―Michiel Bakker, vice president of workforce spaces at Google “The tide of obesity in America is rising with staggering health consequences. Meeting the daily requirement for calories and nutrients is so seemingly simple, yet so fraught with complexity. Jack Bobo’s investigation of the science and psychology behind our food choices shines a light on why we behave the way we do and proposes a path to a healthier future.” ―Kathryn Boor, PhD, dean and vice provost of graduate education at Cornell University “Almost all of us eat almost every day. That may make us feel like experts―but familiarity is not expertise. Our food and diet relate to our family, religion, childhood memories, culture, economy, environmental beliefs, social interactions, and health. With so many connections, it is no wonder there is so much public attention to food and diet, so many opinions offered, so much public conflict and dispute about diet and food. There is no shortage of information (or perhaps more aptly, myth, presumption, and misinformation)―there is a glut. How can the intelligent, interested person who wants to base their beliefs on science and logic make sense of this morass? Jack Bobo is one of an emerging choir of guiding voices of rationality. Bobo is a modern polymath―a legal scholar, nutritionist, environmentalist, and thought leader. He conveys an enormous breadth of fascinating research findings in this new book. Yet, he is at least as much provocateur as rapporteur. He challenges common misconceptions and asks the reader to think anew, to think broadly, and, perhaps most of all, to think big. His billion-calorie project exemplifies this much-needed big-thinking as we consider ‘One-Health’ accepting responsibility not only for our own health, but also for that of our planet.” ―David B. Allison, PhD, distinguished professor, obesity and nutrition researcher, and academic dean “Inadequate food choices leading to health disorders like obesity are not just a problem of rich countries. It constitutes the double burden of nutrition worldwide: the coexistence of under-nutrition and over-nutrition. Based on a detailed analysis of the psychological and environmental mechanisms in the US, Jack Bobo shows the enormous risks for every country. It is a call for action, everywhere.” ―Louise O. Fresco, president of the Wageningen University and Research executive board “Obesity is a crisis that must be addressed urgently. Rich developed nations are killing themselves with t