European Lobbying Guide (Business & Economics)

European Lobbying Guide (Business & Economics)

The appointment of a new team of European Commissioners--many new to their briefs and all keen to display a more listening attitude than their predecessors--is a golden opportunity for those with a message to deliver, be they from the private sector, trade associations, trade unions, local authorities, other public sector bodies, charities or other non-governmental organizations. But how to make the most of these opportunities? How to focus your energies on those parts of the system most likely to respond favorably? How to deal with so much change all at once? And, with the rapid growth of the lobbying industry in Brussels, how to make your voice heard amidst the rising clamor? Benefits of reading this Report This timely Report explains how policies are formulated and directives drafted, a process which is mysterious to most outside observers. It provides an authoritative and essential reference guide on how the European Union's Institutions work, how they interact with each other, and who, how and when to influence and get your message across. It will help you to: assess the implications for you (and your organization or clients) of the new balances of power, both between the different institutions and between the various political groups communicate effectively with the Commission, the Parliament and their various representatives review your methods and resources to ensure that your message not only gets heard but also gets results Who should read this Report? This Report gives in-depth and practical guidance to anyone involved with lobbying and those wanting well-directed, cost-effective and successful campaigns. In particular it will be invaluable to: Government and regulatory affairs staff Public relations managers and directors Corporate and public affairs directors and managers Anyone whose work is involved or influenced by any of the institutions involved This report explains how EU policies are formulated and directives drafted, a process that is mysterious to most outside observers. It provides an authoritative and essential reference guide on how EU institutions work, how they interact with each other, and who, how and when to influence and get your message across. Brian Cassidy was a Member of the European Parliament for 15 years, initially as MEP for Dorset East and Hampshire West and from June 1994 as MEP for Dorset and East Devon, a new constituency. During that time he concentrated on issues affecting business as a member of both the Legal Affairs and Economic Affairs Committees. Before becoming an MEP, he was Director-General of a trade association and a member of the Council of the CBI. He has had a distinguished career in industry. Beginning in an advertising agency, he subsequently worked for the Beecham Group, Ever Ready and Reed International, the latter for 13 years culminating as European Director of IPC Business Press. In that capacity he was also a member of the Board of a large French publishing company: Cie Europeenne de Publication and of the German business publishing company: Konradin Verlag in Stuttgart.