The Marketing Gap: An essential guide for marketers and the leaders who hire them

The Marketing Gap: An essential guide for marketers and the leaders who hire them

The Marketing Gap by David Day is a crucial guide addressing the persistent disconnect between business leaders and marketing teams. With turnover rates among digital marketers averaging just 17 months, this book offers vital insights for both executives and marketing professionals. Leaders will discover strategies to retain talent, while marketers gain essential guidance for their first 90 days. The book expertly navigates the complexities of multi-generational workplaces, providing practical solutions for integrating Gen Z talent into existing teams. Day presents actionable frameworks for incorporating AI and building a cooperative culture that gives work meaning. Whether you're a seasoned business owner or an emerging marketing professional, this resource delivers clear strategies for bridging communication gaps and fostering productive workplace relationships. At 9 x 6 inches and weighing 8 ounces, this paperback serves as an accessible handbook for transforming marketing team dynamics and improving organizational success through better understanding and collaboration.