No One Cares About Your Brand (Until They Hear Your Story): A boutique PR playbook for small brands: fashion PR, brand storytelling, AI speed & real

No One Cares About Your Brand (Until They Hear Your Story): A boutique PR playbook for small brands: fashion PR, brand storytelling, AI speed & real

No One Cares About Your Brand (Until They Hear Your Story) is a boutique PR playbook for designers, founders, and solo entrepreneurs who want real media—without big budgets or connections. In this book, Olha Diehtiarova shows how a kitchen-born label from Ukraine reached NYFW , LFW , Forbes , and the Cannes red carpet using clarity, precision, and persistence. Direct outreach that works: how a small brand reached NYFW & LFW - The Swarovski tights story: why one hero product can power your PR - Exact one-screen emails editors and stylists actually reply to - Forbes with zero PR budget: the pitch, the wait, the win - Cannes case study: from idea to red carpet in 10 days - AI for PR: fast concepts, visual stories, and approvals in 24–48h - One-person PR systems: how not to burn out when you do it all Through Prieto Agency and Aisthetic Lab , Olha helps brands turn clarity into momentum : one honest frame, one respectful email, one brave “yes.” Story first. PR second. Tell your brand story with confidence—and let your link keep breathing.